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#Project canvas primary shoe how to

Putting yourself into your customers’ shoes will help you think out of the box and create even better opportunities to improve their lives with your product. You should consider your customers, their day-to-day activities, concerns, needs, and gains. The most crucial thing to understand about Customer Segment is that you create it beyond the existing (if there are any) solutions of your product. It’s not only about functional benefits but also emotions and the value you deliver. Your product should be a red cape on a windy day that makes your customer a superhero. That all will help you achieve a fit between the market (your customers) and your product. Based on the Customer Profile, you’ll work on a Value Map that will define how your product will be valuable on the market. People don’t just buy your product, they buy the value your product delivers. The Customer Profile is a part of the Value Proposition Canvas that focuses on none other than your customer and helps you understand and analyze what they do on a regular basis, how they want to be perceived in society, what they worry about, and what delights them.

Product segment – this is where a solution is defined.

Customer segment – this is where a problem is defined.

It is a way to organize and structure information about users and customers and map it onto meeting these needs, solving pains, and delivering expected benefits.

The Value Proposition Canvas is a tool designed to help create products that users really need and want. “ People don’t buy WHAT you do, they buy WHY you do it.” – Simon Sinek What is the Value Proposition Canvas?

#Project canvas primary shoe how to

In this article, we’ll focus on a customer part of the Value Proposition Canvas, explain how to analyze your customers, and provide you with a list of questions for better research.

In simple terms, if you aim to create a product that brings real value that customers and users would need and like, you should understand why people should use it beforehand. The canvas can either be applied during the initial research phase of a new product or the refining stage of the existing one. It allows answering fundamental questions about creating value for customers and achieving a problem-solution fit and, as a result, product-market fit. Well, if there were a magic wand that helped you understand your customers and create a product that matters to them, it would definitely be a Value Proposition Canvas.